Wednesday, October 30, 2013

China Elevator And Escalator Market Size




Table of Contents

1. China Elevator And Escalator Market Introduction

1.1. Life Cycle of Elevators and Escalators

1.2. China Elevator And Escalator Market Size, 2007-2012

1.2.1. By Installed Base and New Equipment Installations, 2007-2012

1.2.2. By Revenue, 2007-2012

1.2.3. By Maintenance and Modernization, 2007-2012

2. China Elevator Market Introduction

2.1. China Elevator Market Size, 2007-2012

2.1.1. By New Equipment Installations, 2007-2012

2.1.2. By Revenue, 2007-2012

2.1.3. By Maintenance and Modernization, 2007-2012

2.2. China Elevator Market Segmentation

2.2.1. By End Usage, 2011-2012

2.2.2. By Types of Machinery (Hydraulic and Traction), 2010-2012

2.2.2.1. Traction Machinery Segmentation, 2010-2012

2.2.2.1.1. By Gear and Gearless, 2010-2012

2.2.2.1.2. By MR and MRL, 2010-2012

2.2.3. By Door Types, 2010-2012

2.2.4. By Types of Carriage (Passenger Lifts and Freight Lifts), 2010-2012

2.2.5. By Speed in meters per second, 2012

3. China Escalator and Moving Walkways Market Introduction

3.1. China Escalator Market Size, 2007-2012

3.1.1. By New Equipment Installations, 2007-2012

3.1.1.1. By Escalators, 2007-2012

3.1.1.2. By Moving Walkways, 2007 – 2012

3.1.2. By Revenue, 2007-2012

3.1.3. By Maintenance and Modernization, 2007-2012

3.2. China Escalator Market Segmentation By End Usage, 2010-2012

4. Elevators and Escalators Market: Trends and Development

Advent of Smart Elevator Technology

Focus on High Speed Elevators

Focus on Green Elevators

Increased Migaration to Urban Areas

Stress on Attractive designs

Increasing Role of Service Personnel
5. Value Chain of China Elevator And Escalator Industry

6. Market Share of the Major Players in China Elevator and Escalator Market

7. Company Profiles of Major Players in China Elevators and Escalators Market

7.1. GiantKone

7.1.1. Company Overview

7.1.2. Business Strategies

Focus on Developing the Eco-friendly Solutions

Focus Upon Enhancing the Product Portfolio

Focus on Modernization

Improving the Labour Quality

7.2. Otis Elevator (China) Investment Company Limited

7.2.1. Company Overview

7.2.2. Business Strategies 

Expanding Service Centers to Retain Maintenance Contracts
Focus on Lowering Production Costs

Eco-friendly and Cost Effective Solutions

7.3. Shanghai Mitsubhishi

7.3.1. Company Overview

7.3.2. Business Strategies

Focus on Improving Competitiveness

Increasing Investment in R&D

7.4. Schindler China Elevator Company Limited

7.4.1. Company Overview

7.4.2. Business Strategy

Focus on Green Technology

Focus on Expansion

7.5. ThyssenKrupp Elevator China Private Limited

7.5.1. Company Overview

7.5.2. Business Strategies

Focus on Expanding R&D

Focus on Launching New Manufacturing Plants

8. Snapshot of Regional Players in China Elevator and Escalator Market

9. China Elevator And Escalator Market Future Outlook and Projections, 2013-2017

9.1. China Elevator Market Future Outlook and Projections, 2013-2017

9.1.1. By New Installations and Revenue, 2014-2014

9.1.2. By Maintenance and Modernization, 2013-2017

9.2. China Escalator Market Future Outlook and Projections, 2013-2017

9.2.1. By New Equipment Installations and Revenue, 2013-2017

9.2.2. By Maintenance and Modernization, 2013-2017

9.3. Cause and Effect Relationship of China Elevator and Escalator Industry

10. Macroeconomic Factors of Elevators and Escalators Market in China: Historical and Projected

10.1. China Urban Population, 2007-2017

10.2. Ageing Population, 2007-2017

10.3. China Government Spending in The Economy, 2007-2017

10.4. China Real Estate Investment , 2007-2017

11. Appendix

11.1. Market Definitions

11.2. Abbreviations

11.3. Research Methodology

Data Collection Methods
Approach

Variables (Dependent and Independent)

Multi Factor Based Sensitivity Model

Final Conclusion

11.4. Disclaimer


List of Figures

Figure 1: Scheme of Elevator Installation in a Building Facility

Figure 2: Installed Base of Elevators per Thousand Persons across Various Countries, 2012

Figure 3: Life Cycle Elevator and Escalator Equipment in China

Figure 4: China Elevator and Escalator Market Size On the Basis of Installed Base in Units, 2007-2012

Figure 5: China Elevator and Escalator Market Size On the Basis of New Equipment Installations in Units, 2007-2012

Figure 6: China Elevator and Escalator Market Size On the Basis of Revenue From New Equipment Installations in USD Million, 2007-2012

Figure 7: China Elevator and Escalator Market Size by Revenue Generated through Maintenance and Modernization in USD Million, 2007-2012

Figure 8: China Elevator Market Size on the Basis of New Equipment Installations in Units, 2007-2012

Figure 9: China Elevator Market Size by Revenue Generated Through New Equipment Installations in USD Million, 2007-2012

Figure 10: China Elevator Market Size by Revenue Generated through Maintenance and Modernization in USD Million, 2007-2012

Figure 11: China Elevator Market Segmentation on the Basis of Contribution from Different End Users in Percentage (%), 2010-2012

Figure 12: China Elevators Market Segmentation on the Basis of Contribution from Hydraulic and Traction Machinery in Percentage (%), 2010-2012

Figure 13: China Elevator Traction Machinery Market Segmentation on the Basis of Contribution from Gear and Gearless Elevator Installations in Percentage (%), 2010-2012

Figure 14: China Elevator Traction Machinery Market Segmentation by MR and MRL Types on the Basis of Contribution in Percentage (%), 2010-2012

Figure 15: China Elevators Market Segmentation on the Basis of Contribution from Automatic and Collapsible Manual Doors in Percentage (%), 2010-2012

Figure 16: China Elevators Market Segmentation by Passenger and Freight Elevators on the Basis of Contribution in Percentage (%), 2010-2012

Figure 17: China Elevator Market Segmentation on the Basis of Speed in Meters per Second, 2012

Figure 18: China Escalator Market Size On the Basis of New Equipment Installation in Units, 2007-2012

Figure 19: China Moving Walkways Market Size On the Basis of New Equipment Installations in Units, 2007-2012

Figure 20: China Escalator Market Size on the Basis of Revenue from New Equipment Installations in USD Million, 2007-2012

Figure 21; China Escalator Market Size on the Basis Revenue Generated through Maintenance and Modernization in USD Million, 2007-2012

Figure 22: China Escalator Market Segmentation by End Usage on the Basis of Contribution in Percentage (%), 2010-2012

Figure 23: Value Chain of China Elevator and Escalator Market

Figure 24: Market Share of Major Players Operating in China Elevator and Escalator Market on the Basis of New Installations in Percentage(%), 2010-2012


Figure 25: China Elevator Market Future Projections on the Basis of Number of Units Installed and Revenue in USD Million, 2013-2017

Figure 26: China Elevator Market Future Projections on the Basis of Revenue from Maintenance and Modernization in USD Million and Growth Rate in Percentage (%), 2013-2017

Figure 27: China Escalator Market Future Projections on the Basis of Number of Units Installed and Revenue in USD Million, 2013-2017

Figure 28: China Elevator Market Future Projections on the Basis of Revenue Through Maintenance and Modernization in USD Million and Growth Rate in Percentage (%), 2013-2017

Figure 29: China’s Urban Population in Million, 2007-2017

Figure 30: China’s Aging Population in Million, 2007-2017

Figure 31: Total Government Expenditure in China in USD Million, 2007-2017

Figure 32: China’s Real Estate Investment in USD Million, 2007-2017



List of Tables


Table 1: China Elevator Market Segmentation on the Basis of Contribution from Different End Users in Units Installed, 2010-2012

Table 2: China Elevators Market Segmentation on the Basis of Contribution from Hydraulic and Traction Machinery in Units on the Basis of New Equipment Installed in Units, 2010-2012

Table 3: China Elevator Traction Machinery Market Segmentation on the Basis of Gear and Gearless Elevator Installations in Units, 2010-2012

Table 4: China Elevator Traction Machinery Market Segmentation by MR and MRL Types on the Basis of New Equipment Installed in Units, 2010-2012

Table 5: China Escalator Market Segmentation by End Usage on the Basis of New Equipment Installed in Units, 2010-2012

Table 6: Major Players in China Elevators and Escalators Market on the Basis of New Equipment Installations in Units, 2010-2012

Table 7: List of Important Orders Received by Schindler Elevator from China, 2012

Table 8: Competitive Landscape of Regional Players in China Elevator and Escalator Market

Table 9: Cause and Effect Relationship between Industry Factors and China Elevator and Escalator Industry Prospects

Table 10: Real-Estate Investment in Residential and Commercial Office Building in China, 2007-2012

Table 11: Correlation Matrix of the China Elevator and Escalator Industry

Table 12: Regression Coefficients Output of the China Elevator and Escalator Industry

China Elevator And Escalator Market Size, 2007-2012

By Installed Base and New Equipment Installations, 2007-2012


At present, China possesses the world’s largest new equipment market for elevators and escalators. In 2012, China commanded the market share of around 65% in the global new elevators and escalator equipment market. However, its contribution to the overall installed base in the world was accounted to be relatively lower at ~%, as observed in 2012.

China’s new equipment installation of elevators and escalators market has witnessed an impressive growth at a CAGR of 15.7% since 2007 to 2012. This growth in the sales of new equipment has in turn spurred the installed base of elevators and escalators in the country…

Figure: China Elevator and Escalator Market Size On the Basis of Installed Base in Units, 2007-2012

Figure: China Elevator and Escalator Market Size On the Basis of New Equipment Installations in Units, 2007-2012

By Maintenance and Modernization, 2007-2012

China construction industry has been witnessing a rapid growth owing to growing urbanization and overall economic development. This growth has in turn propelled greater opportunities in the new equipment market for elevators and escalators in the country as witnessed over the past few years.


… given the average retail price of elevators and escalators in the country, which is relatively higher in comparison to their service contract, the market for maintenance and modernization of elevators and escalators is expected to augment in the coming years. In developed cities with lower construction activity such as Hong Kong, Shanghai, Macau, Guangzhou and others, the revenue from maintenance and modernization continues to steer the market growth….

The maintenance and modernization revenue from the China’s elevator and escalator market has grown at a healthy CAGR of 20.9% from 2007-2012.

maintenance and modernization market for vertical transport in China has been witnessing a growing trajectory owing to the increased installation drive over the past few years….

Figure: China Elevator and Escalator Market Size by Revenue Generated through Maintenance and Modernization in USD Million, 2007-2012

China Elevator Market Size, 2007-2012

By New Equipment Installations, 2007-2012


Today, elevators have become one of the most important parts of the building facility. The elevator market in China has showcased a stupendous growth over the last few years. The new equipment market in China has almost more than doubled over the past five years. China has observed a considerable surge in the number of buildings constructed in the several tier 1 and tier 2 cities over the last few years….


The elevator market in China by new installations has evidenced growth at a remarkable CAGR of 15.2% in terms of new installations, increasing from ~ units in 2007 to ~ units as recorded in the year 2012. Even though, a moderate growth was seen during the recessionary years 2008 and 2009, the overall performance of the elevator industry in China was conceived better as compared to other advanced countries in the west such as the Americas and the Europe, where the growth was seen plunging to the negative quadrant…

Figure: China Elevator Market Size on the Basis of New Equipment Installations in Units, 2007-2012

China Elevator Market Segmentation

By End Usage, 2011-2012


China has been majorly a new equipment market with only a small fraction commanded in the area of maintenance and modernization.


The country’s considerably developed east coast has been experiencing increased migration of people from the other regions, which has in turn led to the shortage of land base for both commercial and residential purposes….


On account of the country’s improved economic condition and a growing middle class, there has been an increased spending on housing witnessed over the last few years. In the year 2012, the residential segment extensively contributed the lion’s share of ~% to the country’s overall elevator demand, recording sales of about ~ units during the year. Government spending on infrastructure, including construction of metro stations, airports, railways and others, constituted second largest share of about ~% in the overall elevator market in China, recording total sales of ~ units in 2012 and growing at an average annual growth of 20.5% over the past few years….


Figure: China Elevator Market Segmentation on the Basis of Contribution from Different End Users in Percentage (%), 2010-2012


Table: China Elevator Market Segmentation on the Basis of Contribution from Different End Users in Units Installed, 2010-2012

By End Use (Units Installed)

2010

2011

2012

Residential

Public Infrastructure

Malls

Commercial Office Buildings

Hotels

Total

Traction Machinery Segmentation, 2010-2012

By Gear and Gearless, 2010-2012


Gearless traction machines are high torque electric motors driven by permanent magnet AC motors. These have strengthened their existence in the country since the advent of MRL elevators in 2007. Owing to the presence of permanent magnet, the motor involved in gearless mechanism functions on the basis of repulsion technology.

The present market for elevators in China has been majorly dominated by gearless technology elevators. Their contribution of this technology in news installations of elevators in China stood at ~% as recorded in 2012….

Figure: China Elevator Traction Machinery Market Segmentation on the Basis of Contribution from Gear and Gearless Elevator Installations in Percentage (%), 2010-2012

Table: China Elevator Traction Machinery Market Segmentation on the Basis of Gear and Gearless Elevator Installations in Units, 2010-2012

By Traction Machinery Segmentation

2010
2011

2012

Gearless

Gear

Total


By Door Types, 2010-2012

The purpose of door in an elevator is to ensure safety and security of passengers by preventing them from falling into the hoist way while lifting them to the upper or lower floors.

The share of automatic door elevators in China was significantly higher at around ~% of the total number of elevators installed in the country during 2012. The share of these door types is expected to gain further traction in the coming years, wholly replacing the market for elevators with manual doors which at present constitute a lower share in the China elevator market. In 2012, out of the total installation of elevator units in China, around ~ units of automatic door elevators were installed while only ~ units of manual door elevators were installed.

Figure: China Elevators Market Segmentation on the Basis of Contribution from Automatic and Collapsible Manual Doors in Percentage (%), 2010-2012

By Speed in meters per second, 2012

The majority of the elevators in China travel at an average speed of 1.75 meters per second as compared to the other developed countries where the average speed of travel for an elevator is around 2-3 meters per second.

In China, around 52.6% of the elevators installed, travel at a speed of 1.5 to 2 meters per second. About ~% of the elevators installed travel at the speed of 1 to 1.5 meters per second while nearly ~% of the elevators in the country have a speed of 0.5 to 1 meters per second. High speed elevators have been planned for the upcoming advanced high rise buildings such as Goldin Finance 117 in Tianjin, Shanghai Tower in Shanghai, Wuhan Greenland Center in Wuhan, the CTF Guangzhou, and International Commerce Center 1 in Chongqing and many others….


Figure: China Elevator Market Segmentation on the Basis of Speed in Meters per Second, 2012

China Escalator Market Size, 2007-2012

By New Equipment Installations, 2007-2012


By Moving Walkways, 2007 – 2012

Moving walkways, also known as travelators, are generally large conveyor belts upon which people are propelled forward, and sometimes upward. The city has one of the longest outdoor covered moving walkway systems in the world, which operates both downhill and uphill. Hong Kong mid level escalator system consists of twenty escalators and 3 moving walkways.


…the moving walkways contribute only a small portion of the China’s vertical transportation system, with the majority of the installations restricted to the airport infrastructure only. In 2012, travelators in China commanded a market share of ~% in total number of elevators and escalators in China, with total installations amounting to ~ units only during the year. The overall market for moving walkways in China has augmented remarkably at a CAGR of 24.3% from 2007 to 2012 in unit terms. This growth has been attributed to the increased airport construction over the past few years, and with around 44 airports scheduled for construction in the coming years, the future of moving walkways in China continues to remain bright…

Figure: China Moving Walkways Market Size On the Basis of New Equipment Installations in Units, 2007-2012

China Escalator Market Segmentation, 2012

By End Usage, 2010-2012

The escalator market in China has showcased a stupendous growth over the period of last five years. This growth in the escalator segment of the vertical transit industry has been majorly being propelled by the growing construction of malls that has taken place in the country on a relatively large scale over the past few years.

During the year 2012, malls constituted the largest customers of escalators commanding a significant ~% share in the overall market as compared to 2010, when the market share was lower at around ~%. This upsurge in the mall construction has been attributed to the country’s changing demographic profile including increased disposable incomes…


…apart from the aforementioned, there are other types of infrastructures that have significantly contributed to the demand for escalators in the country during 2012. These infrastructures primarily constitute sophisticated and high end office and other commercial complexes. Their input to the overall escalator demand was relatively higher at 11.8% with total installations amounting to ~units in 2012….


Figure: China Escalator Market Segmentation by End Usage on the Basis of Contribution in Percentage (%), 2010-2012

Table: China Escalator Market Segmentation by End Usage on the Basis of New Equipment Installed in Units, 2010-2012


By End Use (Units Installed)

2010

2011

2012
Malls

Public Infrastructure

Office and Other Commercial Complexes

Hotels

Total

Market Share of the Major Players in China Elevator and Escalator Market

China elevator market space in the year 2012 was dominated by GiantKONE commanding a market share of 17% in 2012

The vertical transportation market in China, including elevators, escalators and moving walkways, continues to remain one of the most highly concentrated markets in the country with only a few players operating in this space. China elevator market space in the year 2012 was dominated by GiantKONE commanding a market share of ~% in 2012. The company’s share swiftly declined from ~% in 2010 to ~% during 2012. However, this decline in the company’s market share has been expected to moderate in the coming years owing to the cost cutting measures opted by the company…

Shanghai Mitsubishi Elevator Company Limited has successfully sustained itself as the third largest elevator company in the China vertical transit market since 2010. In 2012, the company registered a share of ~% in the market in China. Schindler Elevator, another significant player operating in the China’s elevator market, has strengthened its position in the country’s elevator space.

Apart from the aforementioned companies, there are other players competing in the China elevator market space. Their combined share however stood significantly higher at ~% as registered in the year 2012. This market share includes the contribution of companies such as Canny elevators, Shenyang Brilliant elevator company, SJEC Elevator Company, Toshiba elevator, Hyundai elevator, Huasheng Fujitec Elevator Co. Ltd, Guangzhou elevator and others.

Figure: Market Share of Major Players Operating in China Elevator and Escalator Market on the Basis of New Installations in Percentage (%), 2010-2012

Table: Major Players in China Elevators and Escalators Market on the Basis of New Equipment Installations in Units, 2010-2012

Leading Players

2010

2011

2012

GaintKONE

Otis
Shangai Mitsubushi

Hitachi
Schindler

ThyssenKrupp

Shanghai Yungtay

Others

Total

China Elevator And Escalator Market Future Outlook and Projections, 2013-2017

China Elevator Market Future Outlook and Projections, 2013-2017

By New Installations and Revenue, 2014-2014


China has emerged as one of the largest and most rapidly growing sectors in the global elevator landscape, significantly contributing to the global revenues and employment. China has been one of the key focus areas for major elevator companies in the world and has progressively outgrown the market over the period of the last decade. With only 1.43 elevators operating per 1000 people, the overall base of existing elevators in China continues to remain far from saturation, thereby showcasing a huge growth potential in the coming years. This growth is likely to take place on account of the heightened level of urbanization and industrialization taking place in the country’s economic scenario….


…residential segment, driven by affordable housing, will continue to serve a major thrust to the elevator market in China in the near future, primarily owing to the increasing migration of people to the urban areas for work and education, coupled with the augmenting purchasing power of the people that has spurred the country’s aggregate spending…


Figure: China Elevator Market Future Projections on the Basis of Number of Units Installed and Revenue in USD Million, 2013-2017


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