Monday, January 8, 2018

Indian Ceramics and Vitrified Tiles Market Demand Driven by Increased Penetration in Tier2 and Tier 3 cities and Launch of More Durable and Low Priced Tiles: Ken Research

Launch of specialized tiles based on area of application, competitive pricing and rise in demand for commercial and residential real-estate is expected to drive the demand in future.
India is the 3rd largest in terms of production and consumption of tiles in the world. Increase in demand for the tiles is on account of an increase in the number of new households which comprise the largest portion of the tile demand in India. The easier credit accessibility and tax benefits for getting housing loans result for increase in the number of new households in India. Another important reason for the growth of the Tile industry in India was the rise of urbanization in India for the urge of better lifestyle and job opportunities. Moreover, the shift in Indian consumer preferences to demand for large size & better looking tiles due to easy availability and affordability of tiles has also boomed the India Tiles Market. The government has also played a major role in the mushrooming demand for tiles by initiating policies aimed at achieving growth in urban and rural sectors in terms of infrastructural growth. The immense competition in the tiles market has raised the company spends on the advertisement and promotion of their products that aid in creating a brand awareness of the new innovational tiles in the market. The urge for the rise in standard of living and modernization implied the introduction of tiles in the Indian market. India tiles market grew at a positive CAGR during period FY'2012-2017.
The report titled “India Tile Market By Type (Wall, Floor, and Roof), By Region (North, South, East and West), By Material (Ceramic, Vitrified and Other) and By Organized and Unorganized - Outlook to 2022”  by Ken Research suggested that market for India Tile Market will be driven by competitive pricing and better penetration in tier2 and tier 3 cities. Major manufacturers including Kajaria, Somany, Nitco, HR Johnson and other large regional companies will continue their dominance in the market. Investment in real estate projects will create positive momentum in the tiles industry in the country.
The report suggested that all major companies are expanding their production capacity by expanding existing facilities or through acquisitions and joint ventures. This is a good indicator for future demand. Wall tiles are expected to find increased use in kitchens and washrooms where walls need protection from continuous exposure to wet and moist surrounding as paints and wall paper cannot be used as suitable substitute. These tiles are expected to generate revenue of over INR 119 billion by FY’2022 registering rise in demand and revenue.
Key Topics Covered in the Report
Innovations Tile Design India
India Wooden Flooring Market
Tile Manufacturing Hub in India
India Floor Tiles Industry Overview
Glazed Tiles Market
Production Capacity Tile Manufacturers
Tile Export from India
India Vitrified Tiles Market
Ceramic Tiles Growth India
India Tile Industry
Growth Drivers Tiles Market
Margin in Tile Business India
Major Tile Producers in India
India Ceramic Tile Market
Vitrified Tile Market in India
Trends in Tile Industry
Tile Market Size Forecast
Production Tiles in India
Ceramic Tiles Industry in India
Somany Tiles Market Share India
For more information on the research report, refer to below link:
Related Reports by Ken Research
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Ken Research
Ankur Gupta, Head Marketing & Communications
+91-124-4230204

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