Wednesday, March 22, 2017

Shift in Spending Power Boost Global Video Cameras Market: Ken Research

Ken Research has announced report on the growth estimates of Video Cameras Industry, in the global market titled, “Global Video Cameras Industry Situation and Prospects Research report 2017". The report presents the contemporary data and growth prospects of the global video cameras industry. The in-depth analysis has been provided with the integrity of knowledge as well as with the comprehensiveness of contents, farther covenanted to be of professional help to even the industry insiders with the opportunity of new and feasible projects to be assessed. 
Global Video Camera Industry
In addition, the in-depth market analysis involves the basic overview of the industry supported by particulars regarding its definition, classifications, applications, development policies and plans, manufacturing processes, cost structures, import/export, supply and consumption figures, price, revenue and gross margin by regions, company profiles, product specification, capacity, production, upstream raw materials, equipment, and downstream consumers analysis is also carried out. Moreover, the analysis is provided for the international market including development history, competitive landscape analysis and major regions development status.
Industry Analysis
There are specialties of video cameras available in the market depending on their size, quality, specifications, etc. The market for the same has been on an increase but on much slower rate since the Great Recession period of 2009.
The market segmentation has been typified based on the product size and application. It can segmented based on the commercial areas, consumer segment, varied price ranges such premium, mid-size, and low price range, and as well as on the basis of distribution channel which are inclusive of multi brand, single brand and online store. 
Given the facts that the world economy enlarged by just 2.2 percent in the year 2016, and is anticipated to further extend by only 2.7 percent in 2017 and reach till 2.9 percent in 2018, it can be contemplated as a state of stagnant growth. It is not to say, that the market growth is impeded, but rather it’s moving on a very sedating pace of recovery indicating the state of economic stabilization for the present as well as the future rather than a robust revival of global demand. Moreover, the correspondence between the demand, investment, trade and productivity coupled with the weak global growth may prove to be self perpetuating for the Video camera industry.
Restraints and Drivers
There are many factors impeding the growth of the video camera industry. The prominence of smart phones and digital cameras, low prioritizing of high video quality, and the high price associated with the high quality, all play a major role. But nonetheless, with the growing economic development, falling unemployment, rising per capita disposable income and increasing consumer sentiment have helped bolster revenue growth. The significant drivers include the relatively new appearing pocket size designs of the video cameras associated with considerable lower prices, rising technology advancements as well as equipped with superior optical zoom quality. These features are further anticipated to continue pushing the sales of the product.
The key players identified as playing significant role in the growth and development of the video camera industry include Bell + Howell, Blackmagic, Canon, Contour, Garmin, GoPro, iON, JVC, Kodak, Liquid Image, Panasonic, Polaroid, Sony, Veho, and Vivitar. These companies are further focusing on the innovative development of the product in addition to its creative brand reinforcement.
Key Topics Covered in the Report:
Global Video Cameras Market Research Report
Global Video Camera Industry
Film Camera Industry Future Outlook
Global Film Camera Industry Market Trends
Global Film Camera Technology
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Contact Us:Ken Research
Ankur Gupta, Head Marketing & Communications
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Industrialization Boosting Demand for Global Insulation Terminal Industry: Ken Research

Ken Research has released report on the growth estimates of Insulation Terminal Industry, titled, “Global Insulation Terminal Industry Situation and Prospects Research report 2017". The report aims at estimating the market size and future growth potential of the insulation terminal industry across different segments complemented with the integrity of knowledge as well as with the comprehensiveness of contents, farther covenanted to be of professional help to even the industry insiders with the opportunity of new and feasible projects to be assessed. Moreover, the analysis is provided for the international market including development history, competitive landscape and major regions development status.



This in-depth market analysis involves the basic overview of the industry inclusive of its definition, classifications, applications, development policies and plans, manufacturing processes, cost structures, import/export, supply and consumption figures, price, revenue and gross margin by regions, company profiles, product specification, capacity, production, upstream raw materials, equipment, and downstream consumers analysis.
INDUSTRY OVERVIEW
With the increasing industrialization, urbanization and factory automation, there has been substantial growth in the demand for insulated terminal blocks. By definition, terminal blocks are modular, insulated blocks comprising of an insulating body and a clamping device, that secure two or more wires together. It is a connector which joins one or more circuits to another wherein the wires are clamped down to the metal part by a screw. Though the market is witnessing growth, but the growth is occurring at a very steady rate since the Great Recession period of 2009. Given the facts that the world economy enlarged by just 2.2 per cent in the year 2016, and is expected to expand by only 2.7 per cent in 2017 and 2.9 per cent in 2018, it can be deciphered as a state of stagnant growth, generating economic stabilization rather than a robust revival of global demand for the present and future market growth. Furthermore, the interconnections identified between the demand, investment, trade and productivity coupled with the weak global growth can consequentially lead to self perpetuation of the insulation terminal industry.
The market segmentation of the insulation terminals is determined to be of varying difficulty inculcating some of the most confusing categories such as the wide variety in insulation types: non-insulated terminals, vinyl insulated terminals, nylon insulated terminals, and heat shrink insulated terminals. Further it can segment on the basis of product size and application within the heat shrink terminals: crimp seal, solder seal and crimp & solder seal options. The varied price ranges and distribution channel as a basis of segregation can be applied as well.
The insulation terminal blocks have certain benefits aiding to the elevating growth within the competitive landscape of the global arena. The use of these terminals culminates into 60% of the time savings, no preparation of conductors required, leads to space-saving, no requirement of special tools, and generates reliable thanks to the tactile feedback. For example, the use of 8WH3 insulation terminal with IDC technology in series production or where a large number of standardized products are manufactured has always been an ideal choice owing to its lack of requirement for wire and sleeves.
Market Developments
The global market for insulation terminal blocks is being majorly driven by factors such as the increment of the PCB market and the rising demand for PCB terminal blocks, advancements in various connection technologies for terminal blocks, increasing demand and adoption of multipurpose, multifunctional, intelligent, finger-safe terminal blocks, and growing adoption of terminal blocks in the telecom sector. Apart from these, other factors such as the growth for micro-miniaturized terminal blocks and increasing rapid industrialization coupled with urbanization in developing nations is anticipated to drive the growth over the coming years. Furthermore, the advancements identified in NEMA and IEC, DIN rail sectional blocks have led to the elevated use of these insulation terminals in various applications such as construction, harsh environment, amusement park ride controls, discrete manufacturing, conveyance lines, special machines, educational campuses, commercial office buildings, and building automation. These features are continuously anticipated to push the sales of the product. In addition, China, India and Japan are expected to further drive the market growth of the insulation terminals to heights owing to the increasing demands for HVAC equipment from APAC.
The significant restraints identified are the provided cyclic nature of some of industries such as automobile, consumer goods, machinery, and tooling that may hamper the growth. The manufacturers of these insulation terminals are likely to face challenges like designing in surface mount technology (SMT) terminal blocks while taking into account surface-mount applications for the product design. Additionally, the SMT in comparison to the through-hole technology requires advanced designing, production process, highly skilled staff, and intelligent technology which further obstruct the easy development of the products.
The key players identified as playing significant role in the growth and development of the insulation terminal industry include AE-Industries, Changhong Plastics Group Imperial Plastics, Druseidt, Elpress, Klauke, KNIPEX, KORNER and MECATRACTION. These companies are further working on improving the product development and innovation of new technologies.
Topics Covered in The Report
  • Global insulation terminal industry research
  • Global insulation terminal market size
  • Insulation terminal sector competition
  • Insulation Terminal Consumption volume
  • North America insulation terminal industry
  • Europe insulation terminal industry
  • India insulation terminal industry
  • China insulation terminal industry
  • Japan insulation terminal industry
  • Global insulation terminal industry government regulations
  • Global insulation terminal industry future Outlook
  • Global insulation terminal market future
  • Global insulation terminal market growth
  • Global insulation terminal market trends
  • Global insulation terminal market analysis
For more coverage click on the link below:
https://www.kenresearch.com/consumer-products-and-retail/consumer-electronics/insulation-terminal-prospects/86830-95.html
Related Reports
Rockwool-Moscow Insulation Materials Production Plant-Russia-Construction Project Profile
Global Insulation Materials Market Status, 2011-2022 Market Historical and Forecasts, Professional Market Research Report
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Ken Research
Ankur Gupta, Head Marketing & Communications
query@kenresearch.com
+91-124-4230204

Tuesday, March 21, 2017

HIL Limited, Siporex, Magicrete and Biltech Dominate the AAC Block Market in India

Brick, AAC block and concrete block industry forms the backbone of the booming Indian construction sector. India is the second largest brick manufacturer in the world after China. Indian brick industry is almost entirely unorganized and characterized by the presence of large number of small scale manufacturers which compete with one another at the regional level.
Demand for real estate is growing in India with bright prospects for the economy. Property developers in major cities are using clay brick in the new multi-storey buildings in India as the cost of these bricks is low and the bricks have long durability.
One of the factors for such high demand for clay brick in the construction sector is the price of the bricks which are cheaper in terms of price as compared to their substitutes such as AAC blocks. AAC blocks are the latest innovation in bricks space in India and the product is still in its initial stages of main scale adoption.
Solid concrete block is the most commonly used concrete block and has the highest market share in overall concrete block segment. These blocks are commonly used to build load bearing walls due to its density and compressive strength of 5newton/metre square which is high than hollow blocks, this is the main reason of being leader in concrete block segment.
Hollow concrete blocks helps in reducing joints in building and therefore leads to less usage of mortar and is therefore more cost effective. Hollow block makes it easier to pass electrical and plumbing fixtures through the hollow space between the bricks.
Zig-Zag, HDK and DDK firing processes are almost similar with essential variations in brick setting patterns where the kiln basic structure remains same.
The main objective of a manufacturer is to make profit on the product he sells therefore the basic cost of manufacturing a brick and other associated costs are considered to decide the price of the brick. The basic cost of manufacturing includes cost of raw material, labor cost, cost of capital invested in business and other miscellaneous charges incurred for production. After calculating the production cost, administrative charges and transportation costs are included to get an estimate of the price it can be sold after considering the margin of company and its distributors and retailers.
For more information on the market research report please refer to the below link:

Qatar Warehousing and Logistics Industry Market Analysis – Ken Research

How Logistics & Warehousing  Market Is Positioned in Qatar?
The resurgence of the global economy from the meltdown in 2009 continued to emerge through 2011 and 2012, albeit at a sluggish pace. Logistics providers with strong infrastructure, efficient organization and processes benefited from the improving business climate and were resilient in challenging times. It was observed that the opportunities were arising in different regions and products owing to the improvements in the business climates; there was still a large pressure on the profit margins of even the largest players in the market. This was due to the fierce competition with large number of players trying to advantage from the growing opportunities.
GCC Logistics Market
The growth in contract and express logistics lead the industry during 2015-2016. The market for logistics and warehousing increased to USD ~ billion by 2016. The period 2015-2016 has been the period of adjustments with fluctuating oil prices and reduced investments. Even though, there has been a fall in oil and gas projects for the logistics providers, the warehousing segment has been on rise with improved warehousing solutions provided by major players such as Bu Sulba Warehousing Park and LVQ. It has also been observed that there has been a concentration in the competitive structure of the market with increase in strategic partnerships such as the one between GWC and UPS in 2015.
How Freight forwarding Market of Qatar is Performing?
Freight Forwarding has been the leading segment of the overall logistics and warehousing market over the past few years. During the period 2011-2013, the freight forwarding segment has increased due to the expanding oil and gas projects along with burgeoning infrastructural developments in the country leading to further development in the market.  Retail and FMCG industry in the country has also played an important role in the growth of logistics market in Qatar. These industries demand freight forwarding services for transporting the goods from manufacturing point to the selling point. The years 2015 and 2016 showcased low growth pace as compared to other years due to a fall in oil and gas projects even when the country remained the largest supplier of natural gas. Major projects were signed with major players such as GWC and GAC as long term contracts, especially in the oil and gas segment of the industry.
Sea freight movement has majorly dominated the market for Logistics in Qatar. High amount of imports and exports in the country has attributed to the increase in the percentage share of sea freight. The rising import and export value from other countries has triggered the demand of sea freight in Qatar.
In terms of domestic and international freight forwarding segmentation, international freight forwarding has largely contributed in the revenues of the industry.
What is the Role of Warehousing Market in Qatar Logistics & Warehousing Market?
The warehousing in Qatar has been an important revenue source apart from the freight forwarding segment. The country has witnessed the prices rise of around ~% in warehousing rental annually. The warehousing industry in the country has hence observed a growth in terms of revenues as well as the volume handled by the warehouses in past few years.
Major players in the country have been observed to increase their warehousing capabilities such as GWC has recently completed their fifth phase of expansion of LVQ. The expansion of manufacturing and industrial activities in the country has also aided the market growth during the recent period. The improvement in infrastructure and expansion of construction sector has also increased the requirement of warehousing facilities in the country.
What is the Role of Express Delivery market in Qatar logistics & warehousing industry?
Due to the high cost of express delivery as compared to the normal delivery, the share of express delivery remained low in early stages during 2011-2013. Moreover, the initial express delivery started using the road transport which faced major challenges owing to the border issues. The express industry market has evolved from the delivery of documents and parcels to specialist items such as high-tech products, semiconductors, fabrics and garments as well. The services provided by the companies such as guaranteed delivery services, door to door delivery, order tracking and others have strengthened the growth of the express logistics market in the country During 2014-2016, the E-commerce market has grown at a tremendous pace in the country and Qatar been the highest e commerce spending country in per capita terms. This has resulted in the increase in the demand of express logistics in the country. The rising number of E-commerce companies has positively impacted the growth of the express logistics services.
How is the Third party Logistics Market Evolving in Qatar?
Contract logistics in the country has been growing at a tremendous rate in Qatar with contracts being awarded out for freight forwarding and warehousing. During the period from 2011-2013, many major players entered into the space while major growth was brought in by the leading established logistics player which expanded their shares in the market. For an instance during 2011, GWC added a new facility named 33k into contract warehousing which has been the largest third party warehousing facility in Qatar with a ~ square metres.
The third party logistics in the country has grown from a ~% of the market in 2011 to around ~% of the logistics market on the basis of revenues in 2016. The growth has been due to rapidly growing e commerce industry in the country. The ecommerce companies generally prefer to partner with a logistics provider and focus more on their functional area of expertise. Moreover the growth in the third party logistics has also spurred due to the increasing number of contracts offered since more and more corporations have not been able to manage their complex supply chains and hence outsource the contracts to their logistics partners.
Key Factors Considered in the Report
Comprehensive analysis of Qatar Logistics & Warehousing Market and its segments
Value chain analysis  of Qatar Logistics & Warehousing Market
Listed major players and their positioning in the market
Identified major industry developments in last few years and assessed the future growth of the industry
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Ken Research
Ankur Gupta, Head Marketing & Communications
+91-9015378249

Indonesia Online Advertising Market Size in Terms of Expenditures in USD Million, 2011-2016 –Ken Research

How Online Advertising Market Is Positioned In Indonesia?
In past few years, Indonesia online advertising market has witnessed a remarkable growth owing to the factors such as increase in the number of internet users over the years along with increasing mobile and social media users. On the grounds of this, the market has recorded an amplified growth in the overall expenditure from USD ~ million in 2015 to USD ~ million in 2016. Rising trend in the ecommerce market, smartphone and tablet penetration, and the new product launches by the publishers have augmented the growth of online advertising market in Indonesia over the past five years.



Ogilvy One, Brightstars, Grey Indonesia and Milestone are some of the popular online advertising agencies of the country. Television advertising is the largest advertising segment in Indonesia followed by newspaper publishing. Since 2012, Indonesia is being counted among one of the most tech-savvy countries in Asia Pacific region posing a great potential for the online advertising in overtaking both television and newspapers. Mobile advertisements in Indonesia have grown by around 100% in 2012.
Traditional publishers have also initiated to focus towards the promising trend of online advertising; for instance, Kompas Gramedia Group is one of the leading newspaper publishing companies in the country that has its own official newspaper website named Kompas.com. Indonesia possesses an ability to compete with the traditional ad media owing to the digitalization of print media, rate of increase in the video advertising and other.
Which Type Of Online Advertising Is Preffered The Most?
The blend of search marketing as the contextual portal for user to start browsing and display advertising as where the consumer spends most of their time has been a perfect combination for digital advertising in the country. Online advertising market is dominated by search and banner advertising with an advertisement spending of USD ~ million and USD ~ million respectively, in 2016. Most preferred search sites by the users are Google, YouTube and yahoo, hence advertisers tend to choose these search sites as the primary medium to post their ads. Google Ad words are one of the most popular examples of search ads. Search advertising has gained more popularity since, search ads are a source of high-quality leads and every person that views the ad has been actively searching for information that is presented by the firms.
In the past few years, the online advertising through social networking sites is also becoming popular in the country due to the increased usage of Facebook, twitter, Instagram and others.
The usage of social networking sites have been accelerated within the country, building an opportunity for social media advertising. The share of social media advertising in the overall expenditure has shown an upward trend marking an increase from ~% in 2011 to ~% in 2016.
Which Sector Contributes The Most To Online Advertising Expenditure In Indonesia?
It is observed that from the year 2011 to 2016, FMCG/Retail sector has contributed the ~ to online advertising market in Indonesia in terms of advertisement expenditure. This is due to the choice of retail advertisers to use online mode of advertisements considering the wider reach of online advertisements. In 2016, FMCG sector online advertising expenditure reached USD ~ million from the figure of USD ~ million in 2011.
It is the fastest growing sector in Indonesia and the growth is stimulated by the rising disposable income of the people, booming e-commerce market, increased consumer spending and others. FMCG and Retail companies offer a wide variety of products intended on different age groups and different categories of people. Through online advertising methods such as social media and mobile advertising, the retailers can target their customers more accurately.
Topics Covered in The Report
  • Indonesia Digital Advertising Spending
  • Forecast Online Advertising Expenditure
  • Online Advertisement Spending
  • Indonesia online ad spend
  • Indonesian ad spend in 2016
  • Ad Spend Growth Indonesia
  • Indonesia Digital Advertising Market
  • Indonesia Online Advertising Market
For more information about the publication, refer to below link:
https://www.kenresearch.com/media-and-entertainment/advertising/indonesia-online-advertising-market-report/88375-94.html
Related Reports:
Philippines Online Advertising Market Outlook to 2018 - Driven by Rising Internet and Social Media Penetration Rate
UAE Online Advertising Market Outlook to 2017- Expected Growth in Mobile and Video Advertising Segment
Saudi Arabia Online Advertising Market Outlook to 2017 - Display and Video Advertising to Accelerate the Advertising Spending

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

Qatar Logistics and Warehousing Market Outlook to 2021: Ken Research

The report titled “Qatar Logistics and Warehousing Market Outlook to 2021 - Expanding Trade Volume Supported by Infrastructure Spending to Support Growth” provides a comprehensive analysis of the Logistics & Warehousing, express logistics, 3PL, Warehousing and Value added services market in Qatar. The report covers various aspects such as overall size of Qatar logistics & warehousing market in terms of value, segmentation on the basis of Service mix and segmentation on the basis of industries, Freight forwarding, warehousing, 3PL and air and ground express logistics market. The report also covers value chain analysis for logistics & warehousing market, comparative analysis of Qatar logistics market with GCC and global logistics market. The report also provides the competitive landscape of major players along with detailed profile of leading and emerging players operating in the market. The report also includes future outlook and projection of the Qatar logistics & warehousing market, freight forwarding market, warehousing market, 3 PL market and express logistics market.
Qatar Warehousing & Logistics Industry
The growth in contract and express logistics led the industry growth during 2015-2016. The market for logistics and warehousing increased to USD ~ billion by 2016. The period 2015-2016 has been the period of adjustments with fluctuating oil prices and reduced investments. Even though, there has been a fall in oil and gas projects for the logistics providers, the warehousing segment has been on rise with improved warehousing solutions provided by major players such as Bu Sulba Warehousing Park and LVQ. It has also been observed that there has been a concentration in the competitive structure of the market with surge in strategic partnerships such as the one between GWC and UPS in 2015.
Qatar Logistics Market
Qatar has been the largest supplier of Natural Gas since past 3 years. The export of oil and gas to other countries has witnessed a robust growth over the past few years. This is the major reason which has attributed the Oil & gas industry to be the largest contributor in the overall logistic & warehousing industry in terms of revenues during 2016.
Qatar Freight Forwarding Market
Freight Forwarding has been the leading segment of the overall logistics and warehousing market over the past few years. During the period 2011-2013, the freight forwarding segment has increased due to the burgeoning infrastructural developments in the country. Retail and FMCG industry in the country has also played an important role in the growth of logistics market in Qatar. The years 2015 and 2016 showcased low growth pace as compared to other years due to a fall in oil and gas projects even when the country remained the largest supplier of natural gas. Sea freight movement has majorly dominated the market for Logistics in Qatar
Qatar Warehousing Market
The warehousing in Qatar has been an important revenue source apart from the freight forwarding segment. The country has observed the prices rise of around 5-10% annually in warehousing rental.
Major players in the country have been observed to increase their warehousing capabilities such as GWC has recently completed their fifth phase of expansion of LVQ. The expansion of manufacturing and industrial activities in the country has also aided the market growth during the recent period. The improvement in infrastructure and expansion of construction sector has also increased the requirement of warehousing facilities in the country.
Qatar 3PL Market
The third party logistics in the country has grown from ~% of the market in 2011 to around ~% of the logistics market on the basis of revenues in 2016. The growth has been due to rapidly growing e-commerce industry in the country. The ecommerce companies generally prefer to partner with a logistics provider and focus more on their functional area of expertise. Moreover the growth in the third party logistics has also spurred due to the increasing number of contracts offered since many corporations have not been able to manage their complex supply chains and hence outsource the contracts to their logistics partners.
Qatar Express Logistics Market
During 2014-2016, the E-commerce market has grown at a tremendous pace in the country with highest per capita spend by an internet user. This has resulted in the increase in the demand of express logistics in the country. The rising number of E-commerce companies has positively impacted the growth of the express logistics services.
The express delivery market in the Qatar has been dominated by a few key players namely; Aramex, DHL, TNT Express and Fed Ex. Aramex and DHL are two largest players in Express logistics market. They have had a strong presence in the express delivery market of the Qatar since 2011-2012.
The Express delivery market is expected to grow at a CAGR of over 20% from 2016-2021. Growth in the E-commerce market will drive the express delivery market for B2C business segment. Huge growth in B2C parcel volumes and consumers of e-commerce are now demanding more convenient methods of collecting their parcels as well as more efficient methods of returns.
Future Potential
Free trade agreement between the GCC countries which has been commenced during 2015 is also projected to provide the impetus for growth in the logistics market in the country. In the short run, the market is expected to grow and reach USD ~ billion by 2018. The high growth in the future is expected to be owed to the high rate of growth in the warehousing segment as compared to the low margin freight forwarding segment. The key catalyst of the logistics and warehousing market growth in the long run is the development of infrastructure and construction sector owing to the FIFA cup that is to be held in Qatar in 2022. This has caused a spree of development in the country which has increased the trade and warehousing activity in the country. It is anticipated that the market for logistics and warehousing in Qatar will reach USD ~ billion by 2021.
Key Topics Covered in the Report:
Trends Logistics Sector
Business Future Logistics
Competition Logistics Qatar
Middle East Logistics Industry
Freight Industry in Qatar
Maritime Transport Qatar
Doha Port Logistics Center
Challenges Logistics Market
Warehousing Rental in Qatar
Logistics Market Share Report
Companies Covered in the Report
GWC
GAC
Bin Yousef
DHL
Qatar Logistics
TNT Express
UPS
Fed Ex
Aramex
Tokyo Freight Services
Milaha Maritime and Logistics
For more coverage click on the link below:
Related Reports:
Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

Rising E-commerce Market & ITES sector coupled With Growing Online Population will Support Online Advertisement Market Growth: Ken Research

Indonesia has been considered as the biggest market for e-commerce among the other emerging Asian economies. The rising trend in e-commerce market serves conducive for the online advertising market in the country. Aligning with the growth in ecommerce industry online advertising market has also enhanced.




Rising penetration of internet and mobile phone connections in Indonesia is also a major factor that positively affects the online advertisement market. Increased usage of smartphone, internet and social media has opened new ways for creative developments within the country. Since 2011, online advertisement spending had been showing a phenomenal growth in Indonesia which can be considered as favorable factor for online advertising market.
Targeting the customer group through social networking sites such as Facebook, Twitter, Linkedin, Youtube and other platform has become a trend in the recent past and the number of social media users is been witnessing a steady growth. Social networking sites such as Facebook and Twitter has recorded the highest percentage of user penetration in Indonesia among the other growing Asia Pacific economies in 2016. With these developments, product promotion through social media is regarded as effective as it offers a wider reach and more targeted users and it has gained great importance among the other promotional methods.
In line with the major trends which have governed the online advertising market in Indonesia, there are few challenges that have undermined the growth. Indonesia has poor hosting infrastructure. The internet speed has still not reached the required pace. The major challenge faced by the advertisers is to ensure that the advertisement have reached the intended end user. In addition to this, there is an immense competition from the traditional advertising methods such as television and print media. The gap between television advertising and online advertising is huge in terms of advertisement expenditure. Another major challenge being faced by advertisers is the hefty fees charged by the publishers.
Various measures can be adopted to curb the challenges hindering the growth of online advertising market. Primarily, the success and growth of online advertising is fully dependent on internet performance. Internet infrastructure can be improved adopting through various measures such as the publishers and the agencies can tie up with the mobile network providers or the local internet providers to improve the access to internet as in case of Google’s Loon. Apart from this the Indonesian government can also participate in improving the internet speed by setting a minimum speed to be delivered to the broadband users or by accelerating the number of fiber-optic cables.
The report titled “Indonesia Online Advertising Market Outlook to 2021- Significant Rise in Internet, Mobile and Social Media User Penetration to Drive Growth” provides detailed overview on the online advertising market in Indonesia. This report helps readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report is useful for retail and FMCG companies, telecommunication companies, advertising agencies, advertising networks and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.

Topics Covered in The report

  • Indonesia Digital Advertising Spending
  • Forecast Online Advertising Expenditure
  • Online Advertisement Spending
  • Indonesia online ad spend
  • Indonesian ad spend in 2016
  • Ad Spend Growth Indonesia
  • Indonesia Digital Advertising Market
  • Indonesia Online Advertising Market
For more information about the publication, refer to below link:
https://www.kenresearch.com/media-and-entertainment/advertising/indonesia-online-advertising-market-report/88375-94.html
Related Reports:
Philippines Online Advertising Market Outlook to 2018 - Driven by Rising Internet and Social Media Penetration Rate
UAE Online Advertising Market Outlook to 2017- Expected Growth in Mobile and Video Advertising Segment
Saudi Arabia Online Advertising Market Outlook to 2017 - Display and Video Advertising to Accelerate the Advertising Spending

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249